ESTT at the AOM Meeting 2018

ESTT members contributed to the Academy of Management Conference in Chicago. They presented the following papers: Business Model Portfolio Evolution, W. Sachsenhofer, N. Hampl, W. H. Hoffmann Incumbent firms typically operate a portfolio of business models. However, we still know little about how business model portfolios emerge and develop over time. We build on longitudinal…

About the ESTT

The Energy & Strategy Think Tank (ESTT) is a cooperation between OMV AG, Wien Energie GmbH and the Institute for Strategic Management (ISM) at the Vienna University of Economics and Business (WU). We perform research, provide expert dialogue and engage in problem-based teaching. Located at WU’s ISM, the ESTT was launched together with OMV AG…

About the Team

The ESTT team is composed of two full professors and two post-docs. Univ-Prof. Dr. Werner H. Hoffmann  – – Univ.-Prof. Dr. Nina Hampl  – Dr. Georg Reischauer – Dr. Philipp Buss    

Contact Us

For more information please contact estt[at] Imprint: G. Reischauer

Master Thesis on Business Model Portfolio Management in the Automotive Industry

This master thesis offers a novel view on business model portfolio management. Through an empirical case study with BMW AG this study extends the predominant resource- based view on business model relationships by a customer value proposition and profit  formula dimension. Through analysing secondary data and conducting interviews with  senior BMW managers, 17 different business…