ESTT at the AOM Meeting 2018

ESTT members contributed to the Academy of Management Conference in Chicago. They presented the following papers: Business Model Portfolio Evolution, W. Sachsenhofer, N. Hampl, W. H. Hoffmann Incumbent firms typically operate a portfolio of business models. However, we still know little about how business model portfolios emerge and develop over time. We build on longitudinal…

About the ESTT

The Energy & Strategy Think Tank (ESTT) is a collaboration between Wien Energie GmbH and the Institute for Strategic Management (ISM) at the Vienna University of Economics and Business (WU). We conduct research, organize expert dialogues, and offer hands-on courses. The shared vision is to promote management research on strategic challenges in the energy industry,…

About the Team

The ESTT team is composed of experts on strategy and innovation in and beyond the energy industry. Univ-Prof. Dr. Werner H. Hoffmann  – – Univ.-Prof. Dr. Nina Hampl  – Dr. Georg Reischauer – Dr. Philipp Buss Dr. Melanie Wiener Mag. Alexander Engelmann

Contact Us

For more information please contact estt[at] Imprint: G. Reischauer

Master Thesis on Business Model Portfolio Management in the Automotive Industry

This master thesis offers a novel view on business model portfolio management. Through an empirical case study with BMW AG this study extends the predominant resource- based view on business model relationships by a customer value proposition and profit  formula dimension. Through analysing secondary data and conducting interviews with  senior BMW managers, 17 different business…