About the ESTT

The Energy & Strategy Think Tank (ESTT) is a cooperation between OMV AG, Wien Energie GmbH and the Institute for Strategic Management (ISM) at the Vienna University of Economics and Business (WU). We perform research, provide expert dialogue and engage in problem-based teaching. Located at WU’s ISM, the ESTT was launched together with OMV AG…

About the Team

The ESTT team is composed of two full professors and two post-docs. Univ-Prof. Dr. Werner H. Hoffmann  – – Univ.-Prof. Dr. Nina Hampl  – Dr. Georg Reischauer – Dr. Philipp Buss    

Contact Us

For more information please contact estt[at]wu.ac.at. Imprint: G. Reischauer

Paper in Journal of Business Economics on Partner Switch in Interfirm Alliances

ESTT member N. Hampl has published the paper entitled “Drivers of and barriers to partner switch in interfirm alliances: a conceptual mode” in the Journal of Business Economics. Here is the abstract: Historically, research on alliance termination assumes that alliance partners only withdraw from alliances in the event of alliance failure (failure-driven alliance termination). However, recent…

Master Thesis on Elderly Care Ecosystems and Energy Providers

The master thesis “Smart Home-based Elderly Care Ecosystems from the Perspective of Energy Providers: The Case of Vienna” was just finished. Here is the abstract: Ageing population ratios have been rising significantly in recent years. This master thesis identifies smart home solutions for an independent living into the old age. Subsequently, it reviews the relevance…

ESTT at World Open Innovation Conference 2019

ESTT members contributed to the Annual World Open Innovation Conference (WOIC) in Rome with the paper “The Role of Ecosystem Actors in Shaping Innovation in Emerging Ecosystems”.

Master Thesis on Predictors of Alternative Vehicle Adoption in B2B Markets

The thesis “Predictors of Alternative Vehicle Adoption in B2B Markets” supervised by ESTT staff at WU has recently been completed. Here is the abstract: The increasing uptake of alternatively powered vehicles – such as electric vehicles (EV), natural gas vehicles (CNG & LNG vehicles) and hydrogen vehicles (H 2 V) – could have great impact…

Master Thesis on Business Model Portfolio Management

The thesis “Incumbent Firms in the Energy and Chemical Industries from a Business Model Portfolio Perspective” was recently finished. The abstract is as follows: Nowadays, it is not unusual for companies to operate several business models at once. By definition, a firm operates a business model portfolio when it is active in two or more…

Innovation Talk “Disruptive Technologies and Business Model Innovation”

The fourth Innovation Talk in 2019 was held by Prof. J. Pinkse (.Alliance Manchester Business School, The University of Manchester). In his talk, Prof. Pinkse shared insights on the changing business model landscape of the energy industry. He showed how new business models have emerged, often finding their source in start-ups, and how large firms…

ESTT at the SMS Conference 2019

ESTT members contributed to the Strategic Management Society (SMS) Annual Conference in Minneapolis with the paper “Business Model Portfolio Configurations and Firm Performance: A Qualitative Comparative Analysis in the Airline Industry”. The abstract is as follows: Recently, scholars have shifted their attention to studying a firm’s simultaneous operation of multiple BMs, i.e. investigating the emergence…