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About the ESTT

The Energy & Strategy Think Tank (ESTT) is a collaboration between Verbund, Wien Energie and the Institute for Strategic Management (ISM) at Vienna University of Economics and Business (WU). Aims of the ESTT: Megatrends such as digitalization, decentralization, and decarbonisation are reshaping the energy industry and adjacent capital-intensive industries. To lead, navigate, and understand these disruptive…

About the Team

The ESTT team at WU consists of experts on strategy, innovation, organization, and sustainability in and beyond the energy industry. Georg Reischauer (Head) Christian Bruck Philipp Buss Alexander Engelmann Nina Hampl Melanie Wiener Marlene Würfl

Innovation Talk “Energy Communities – Trends and Best Practices”

The third Innovation Talk in 2021 was held by Roland Kuras (Managing Director PowerSolution Energieberatung GmbH and initiator of the “Grätzl-Energy Community” in Vienna). In his insightful talk, he pointed out that the successive replacement of fossil fuels by renewable energy systems is essential to achieve the climate targets. As of today, we are facing…

The Application of Open Strategy Tools in the Energy and Utilities Industry

The master thesis “The Application of Open Strategy Tools in the Energy and Utilities Industry” examines how existing Open Strategy tools can be applied by companies in the energy and utilities industry. Here is the abstract: This thesis aims at identifying Open Strategy tools and their potential application along a best-in-class strategy process. The focus…

Workshop on Artificial Intelligence in the Processes and Practices of Digital Strategizing

Together with scholars from LMU Munich and Warwick Business School, ESTT member G. Reischauer organized the workshop “Artificial Intelligence in the Processes and Practices of Digital Strategizing”. While scholarship on digital strategies such as platform strategies is progressing, less attention has been paid to the role of digital technologies in the processes and practices of…

ESTT at the Virtual AOM Meeting 2021

ESTT members contributed to the 2021 Virtual Academy of Management (AOM) Meeting as follows: Digital Strategizing for Grand Challenges, G. Reischauer: Showcase Panel SymposiumDigital strategizing – processes and practices leveraging digital technologies to craft and implement organizational strategies – is on the rise. Increasingly, digital technologies are also utilized to tackle grand challenges. However, the…

ESTT at the EGOS Colloquium 2021

ESTT members G. Reischauer, A. Engelmann and W. H. Hoffmann contributed to the 37th EGOS Colloquium (July 8-10, 2021) that was held online with the paper “Tankers that ride the wave: How incumbents innovate in ecosystems in the face of challengers”. The abstract is as follows: Research suggests that incumbents seldom recognize challengers early enough,…

Workshop on Organizing Platforms

ESTT member G. Reischauer co-organized the workshop “Organizing Platforms: What Are the New Forms and Practices?”. The workshop discussed papers from colleagues around the globe on how to organize with and for platforms as well as how they are organized, and called for new papers in these important research fields.

Innovation Talk “Megatrend Electric Mobility – Innovative Approaches Using the Example of smart”

The second Innovation Talk in 2021 was held by Daniel Lescow (Vice President Global Sales, Marketing & After-Sales at smart Automobile Co., Ltd and Chairman of the Supervisory Board of smart Europe GmbH). In his insightful talk, Mr. Lescow emphasized on the importance of electric mobility which is on a dynamic growth path around the…

Final Presentation of Course Business Project in SIMC Master

In June 2021, selected students from WU’s SIMC master program presented findings to partner executives as part of the business project course on Corporate Entrepreneurship. This semester’s business project focused on how firms in energy industries can boost innovation through different intrapreneurship formats. Equipped with several state-of-the-art project management, firm analysis, and industry analysis tools,…

ESTT at the NEFI Conference 2021

ESTT member G. Reischauer contributed to the NEFI (New Energy for Industry) Conference with a presentation on the management of ecosystems in energy.

ESTT at the EGU 2021

ESTT member N. Hampl contributed to the EGU General Assembly 2021 that was held online with the paper “Photovoltaics in Austria – open space and rooftop potential analysis on a high spatial resolution”. The abstract is as follows: Austria aims to meet 100% of its electricity demand from domestic renewable sources by 2030 which means,…