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About the ESTT

The Energy & Strategy Think Tank (ESTT) is a collaboration between Wien Energie GmbH and the Institute for Strategic Management (ISM) at Vienna University of Economics and Business (WU). Aims of the ESTT Megatrends such as digitalization, decentralization, and decarbonisation are reshaping the energy industry and adjacent capital-intensive industries. To lead, navigate, and understand these…

About the Team

The ESTT team at WU consists of experts on strategy, innovation, and organization in and beyond the energy industry. Dr. Georg Reischauer (Head)– Univ-Prof. Dr. Werner H. Hoffmann – – Dr. Philipp Buss Mag. Alexander Engelmann Univ.-Prof. Dr. Nina Hampl Dr. Melanie Wiener

Contact Us

For more information please contact estt[at]wu.ac.at. Imprint: G. Reischauer

Innovation Talk “Enablers and Barriers of Corporate-Start-up Collaborations”

The first Innovation Talk in 2020 was held by Dr. T. Kohler (University of Innsbruck, Founder of InnoDays, Co-Founder of InnoSchool). In his talk, Dr. Kohler shared insights on enablers and barriers of corporate-start-up collaborations, thereby presenting collaboration tools (e.g., corporate hackathon, start-up programs and accelerators) and illustrative examples from global start-up ecosystems. He concludes…

Workshop on Digital Strategizing

Together with scholars from LMU Munich and Warwick Business School, ESTT member G. Reischauer organized the workshop “Processes and Practices of Digital Strategizing: Perspectives and Avenues for Future Research” Digital technologies such as platforms, big data analytics, and algorithms are reshaping how firms strategize. They are altering the strategy-making processes by rendering them less exclusive…

ESTT at the Virtual AOM Meeting 2020

ESTT members contributed to the 2020 Virtual Academy of Management (AOM) Meeting as follows: The Impact of Outside Partnering Opportunities on Alliance Termination Decisions, W. H. Hoffmann & N. Hampl: Paper. Nascent scholarly work has found support for the negative impact that alternative partnering opportunities exert on the stability of established alliance relationships. Still, little…

Workshop on Organizing Innovation and Entrepreneurship

ESTT member G. Reischauer co-organized the workshop “Organizing Innovation and Entrepreneurship in and for a Sustainable Society”. The workshop discussed papers from colleauges around the globe on new forms and practices of organizing and their consequences for facilitating innovation and entrepreneurship and ultimately in building a more sustainable society.

Final Presentation of Course Business Project in SIMC Master

In June 2020, selected students from WU’s SIMC master program presented findings to partner executives as part of the business project courses. This semester’s business project focused on developing (digital) strategies for transforming industries. Equipped with several state-of-the-art project management, firm analysis, and industry analysis tools, students analyzed this focus in two phases. In the…

ESTT at European Geosciences Union General Assembly

ESTT member N. Hampl contributed to the European Geosciences Union General Assembly with the presentation Social acceptance of small-scale hydropower in Austria from 2015 to 2019. Here is the abstract: The research presented here is based on an extensive data set of five distinct nationally representative surveys in Austria sampling an average of 1.008 respondents…

Paper in Technological Forecasting & Social Change on Success Factors of Collaborative Foresight Processes

ESTT member M. Wiener published a paper on success factors in the early stage of collaborative foresight processes together with a colleague in the journal Technological Forecasting & Social Change. Here is the abstract: Interorganizational learning and knowledge sharing among different organizations are gaining in importance-also in foresight activities. In this research, an interorganizational form…

Master Thesis on Go-to-Market Approaches for New Products and Technologies in Capital-Intensive Industries

A student supervised by ESTT staff finished the master thesis “Go-to-Market Approaches for New Products and Technologies in Capital-Intensive Industries”. Here is the abstract: The core product sold by capital-intensive industry companies, e.g.: oil, gas, steel, petrochemicals remained similar over the last decades and only required little changes. Increasingly, these companies see a need to…

Paper in Ecological Economics on Product Bundling and the Adoption of Electric Vehicles, Solar Panels and Battery Storage

ESTT member N. Hampl together with A. Priessner from University of Klagenfurt published a new paper in Ecological Economics on the role of product bundling for the joint adoption of electric vehicles, solar panels and battery storage in Austria. Abstract: Although electric vehicle (EV) sales have recently been increasing, EVs can only contribute to mitigating…

ESTT at Symposium Energieinnovation

ESTT member N. Hampl contributed to the Symposium Energieinnovation with the presentation “It’s all about the price tag: Explorative evidence of adoption of multimodal mobility packages from a choice-based conjoint”. Here is the abstract: Electrification, automatization, connectivity and sharing represent the major trends in the transport sector (European Commission, 2019), which is the greatest contributor…