About the Think Tank

The Energy & Strategy Think Tank (ESTT) is a cooperation between OMV AG, Wien Energie GmbH and the Institute for Strategic Management (ISM) at the Vienna University of Economics and Business (WU). We perform research, provide expert dialogue and engage in problem-based teaching. Located at WU’s ISM, the ESTT was launched together with OMV AG…

Our Team

Our team is composed of two full professors and three post-docs. We perform research on Strategic Alliances, Business Model Innovation, and Strategy Processes / Open Strategy. We also perform research with students relevant to the energy industry, in the framework of their master theses. You can find out more about our research activities in the…

Contact Us

For more information please contact estt[at]wu.ac.at

Innovation Talk “Erneuerbare Energien in Österreich 2018”: Ergebnispräsentation Studie und Podiumsdiskussion

Im März 2018 fand die Ergebnispräsentation der Studie „Erneuerbare Energien in Österreich 2018” statt. Der jährliche Stimmungsbarometer österreichischer Haushalte zu erneuerbaren Energien ist ein Kooperationsprojekt zwischen Alpen-Adria-Universität Klagenfurt, Wirtschaftsuniversität Wien, Deloitte Österreich und Wien Energie. Bei der vierten Ausgabe der Studienreihe wurde die österreichische Bevölkerung erneut zu aktuellen Energiethemen befragt: Erneuerbare Wärmeversorgung, Photovoltaik, Gemeinschaftsanlagen, Elektromobilität,…

Master Thesis on Key Performance Indicators and Success Factors for Innovation in the Energy Industry

A thesis in WU’s SIMC master entitled “Key Performance Indicators and Success Factors for Innovation in the Energy Industry” has just finished. Even despite substantial research in the field, numerous differences across companies, industries and countries do not allow to identify the universal KPIs and success factors for innovation. Therefore, widespread and deep influence of…

Master Thesis on Entrepreneurial Ecosystems in the Energy Industry

A thesis in WU’s SIMC master entitled “Entrepreneurial Ecosystems in the Energy Industry” has recently been finished. Here the abstract: The nature of entrepreneurial ecosystems has been actively explored by academics in recent years. The topics of entrepreneurial ecosystems and new venture creation are of significance for regional policymakers, entrepreneurs, incumbents from various industries, and…

Master Thesis on Customer Engagement in the Energy Innovation Process

A thesis in WU’s SIMC master entitled “The role of customer engagement in the innovation process with a special regard to the energy industry” has recently been finished. This thesis aims at investigating the role of customer engagement in the innovation process of companies with a special regard to the energy industry. A systematic literature…

Innovation Talk on the Road Ahead – The Future of Mobility

Mobility is a highly debated topic in theory and practice, as trends such as sharing economy business models, vehicle automation and electric mobility intersect to paint diverse scenarios about the future. The four high-level panelists were Martin Essl, Head of Uber Austria, Vinzenz Karall, Product Marketing Manager at Iveco Austria, Marc Lang, Senior Vice President…

Paper in Energy Policy on the Predictors of Electric Vehicle Adoption

Nina Hampl published a paper in Energy Policy on the adoption of electric vehicles in Austria together with Alfons Priessner and Robert Sposato from the Sustainable Energy Management Unit at the University of Klagenfurt. Abstract: Although barriers to the adoption of electric vehicles (EVs), such as purchase price, range limitation, and charging infrastructure are diminishing,…

Innovation Talk on Blockchain Solutions for the Energy Industry

A panel discussion was held on the topic of Blockchain Solutions for the Energy Industry that was attended by more than 60 managers at OMV and Wien Energie. It was moderated by Prof. Werner H. Hoffmann and featured four panelists from Wien Energie, Grid Singularity, Riddle & Code as well as the newly founded WU…