About the ESTT

The Energy & Strategy Think Tank (ESTT) is a cooperation between Wien Energie GmbH and the Institute for Strategic Management (ISM) at the Vienna University of Economics and Business (WU). We perform research, provide expert dialogue and engage in problem-based teaching. The shared vision is to promote management research on strategic challenges in the energy…

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About the Team

The ESTT team is composed of experts on strategy and innovation in and beyond the energy industry. Univ-Prof. Dr. Werner H. Hoffmann  – – Univ.-Prof. Dr. Nina Hampl  – Dr. Georg Reischauer – Dr. Philipp Buss Dr. Melanie Wiener Mag. Alexander Engelmann

Contact Us

For more information please contact estt[at]wu.ac.at. Imprint: G. Reischauer

Master Thesis on Go-to-Market Approaches for New Products and Technologies in Capital-Intensive Industries

A student supervised by ESTT staff finished the master thesis “Go-to-Market Approaches for New Products and Technologies in Capital-Intensive Industries”. Here is the abstract: The core product sold by capital-intensive industry companies, e.g.: oil, gas, steel, petrochemicals remained similar over the last decades and only required little changes. Increasingly, these companies see a need to…

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Paper in Ecological Economics: Can Product Bundling Increase the Joint Adoption of Electric Vehicles, Solar Panels and Battery Storage? Explorative Evidence from a Choice-based Conjoint Study in Austria

Nina Hampl together with Alfons Priessner from the Sustainable Energy Management Unit at the University of Klagenfurt published a new paper in Ecological Economics on the role of product bundling for the joint adoption of electric vehicles, solar panels and battery storage in Austria.   Abstract: Although electric vehicle (EV) sales have recently been increasing, EVs…

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Paper in Journal of Business Economics on Partner Switch in Interfirm Alliances

ESTT member N. Hampl has published the paper entitled “Drivers of and barriers to partner switch in interfirm alliances: a conceptual mode” in the Journal of Business Economics. Here is the abstract: Historically, research on alliance termination assumes that alliance partners only withdraw from alliances in the event of alliance failure (failure-driven alliance termination). However, recent…

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Master Thesis on Elderly Care Ecosystems and Energy Providers

The master thesis “Smart Home-based Elderly Care Ecosystems from the Perspective of Energy Providers: The Case of Vienna” was just finished. Here is the abstract: Ageing population ratios have been rising significantly in recent years. This master thesis identifies smart home solutions for an independent living into the old age. Subsequently, it reviews the relevance…

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ESTT at World Open Innovation Conference 2019

ESTT members contributed to the Annual World Open Innovation Conference (WOIC) in Rome with the paper “The Role of Ecosystem Actors in Shaping Innovation in Emerging Ecosystems”.

Master Thesis on Predictors of Alternative Vehicle Adoption in B2B Markets

The thesis “Predictors of Alternative Vehicle Adoption in B2B Markets” supervised by ESTT staff at WU has recently been completed. Here is the abstract: The increasing uptake of alternatively powered vehicles – such as electric vehicles (EV), natural gas vehicles (CNG & LNG vehicles) and hydrogen vehicles (H 2 V) – could have great impact…

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Master Thesis on Business Model Portfolio Management

The thesis “Incumbent Firms in the Energy and Chemical Industries from a Business Model Portfolio Perspective” was recently finished. The abstract is as follows: Nowadays, it is not unusual for companies to operate several business models at once. By definition, a firm operates a business model portfolio when it is active in two or more…

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