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About the ESTT

The Energy & Strategy Think Tank (ESTT) is a collaboration between Verbund, Wien Energie and the Institute for Strategic Management (ISM) at Vienna University of Economics and Business (WU). Aims of the ESTT: Megatrends such as digitalization, decentralization, and decarbonisation are reshaping the energy industry and adjacent capital-intensive industries. To lead, navigate, and understand these disruptive…

About the Team

The ESTT team at WU consists of experts on strategy, innovation, organization, and sustainability in and beyond the energy industry. Georg Reischauer (Head) Christian Bruck Philipp Buss Alexander Engelmann Nina Hampl Melanie Wiener Marlene Würfl

Master Thesis On Smart Lighting in Commercial Buildings and Schools

The master thesis “Smart Lighting in Commercial Buildings and Schools: Application Domains, Value Creation, and Market Development” examines the potential and market development of smart lighting in commercial buildings and schools. Here is the abstract: This thesis examined what smart lighting technologies are, which application domains and consumer needs can be found in relation to…

Master Thesis On Sector Coupling

The master thesis “Sector Coupling: Practices, Players and Business Models in Germany, Austria, and Switzerland” examines the concept of sector coupling for the German speaking countries by looking at its players and business models in particular. Here is the abstract: The climate goals set by the European Union demand a shift in the energy sector….

ESTT at the SMS Conference 2021

ESTT members G. Reischauer, A. Engelmann and W. H. Hoffmann contributed to the 41st Strategic Management Society (SMS) Annual Conference that was held online with the paper “Coopetitive Dynamics Between Incumbent Innovation Ecosystems and Challenger Platform Ecosystems”. The abstract is as follows: Incumbents tend to host innovation ecosystems characterized by unique complementarities. These ecosystems are…

(Innovation) Project Portfolio Management in the Energy Industry

The master thesis “(Innovation) Project Portfolio Management in the Energy Industry” examines how a number of projects in an organization can be managed effectively, with the example of the energy industry. Here is the abstract: Companies in capital-intensive industries are undertaking an increasing number of (innovation) projects competing for the same limited resources at the…

Innovation Talk “Energy Communities – Trends and Best Practices”

The third Innovation Talk in 2021 was held by Roland Kuras (Managing Director PowerSolution Energieberatung GmbH and initiator of the “Grätzl-Energy Community” in Vienna). In his insightful talk, he pointed out that the successive replacement of fossil fuels by renewable energy systems is essential to achieve the climate targets. As of today, we are facing…

Master Thesis On The Application of Open Strategy Tools in the Energy and Utilities Industry

The master thesis “The Application of Open Strategy Tools in the Energy and Utilities Industry” examines how existing Open Strategy tools can be applied by companies in the energy and utilities industry. Here is the abstract: This thesis aims at identifying Open Strategy tools and their potential application along a best-in-class strategy process. The focus…

Workshop on Artificial Intelligence in the Processes and Practices of Digital Strategizing

Together with scholars from LMU Munich and Warwick Business School, ESTT member G. Reischauer organized the workshop “Artificial Intelligence in the Processes and Practices of Digital Strategizing”. While scholarship on digital strategies such as platform strategies is progressing, less attention has been paid to the role of digital technologies in the processes and practices of…

ESTT at the Virtual AOM Meeting 2021

ESTT members contributed to the 2021 Virtual Academy of Management (AOM) Meeting as follows: Digital Strategizing for Grand Challenges, G. Reischauer: Showcase Panel SymposiumDigital strategizing – processes and practices leveraging digital technologies to craft and implement organizational strategies – is on the rise. Increasingly, digital technologies are also utilized to tackle grand challenges. However, the…

ESTT at the EGOS Colloquium 2021

ESTT members G. Reischauer, A. Engelmann and W. H. Hoffmann contributed to the 37th EGOS Colloquium (July 8-10, 2021) that was held online with the paper “Tankers that ride the wave: How incumbents innovate in ecosystems in the face of challengers”. The abstract is as follows: Research suggests that incumbents seldom recognize challengers early enough,…

Workshop on Organizing Platforms

ESTT member G. Reischauer co-organized the workshop “Organizing Platforms: What Are the New Forms and Practices?”. The workshop discussed papers from colleagues around the globe on how to organize with and for platforms as well as how they are organized, and called for new papers in these important research fields.