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About the ESTT

The Energy & Strategy Think Tank (ESTT) is a collaboration between Wien Energie GmbH and the Institute for Strategic Management (ISM) at the Vienna University of Economics and Business (WU). We conduct research, organize expert dialogues, and offer hands-on courses. The shared vision is to promote management research on strategic challenges in the energy industry,…

About the Team

The ESTT team consists of experts on strategy and innovation in and beyond the energy industry. Dr. Georg Reischauer (Head)– Univ-Prof. Dr. Werner H. Hoffmann – – Dr. Philipp Buss Mag. Alexander Engelmann Univ.-Prof. Dr. Nina Hampl Dr. Melanie Wiener

Contact Us

For more information please contact estt[at]wu.ac.at. Imprint: G. Reischauer

Final Presentation of Course Business Project in SIMC Master

In June 2020, selected students from WU’s SIMC master program presented findings to partner executives as part of the business project courses. This semester’s business project focused on developing (digital) strategies for transforming industries. Equipped with several state-of-the-art project management, firm analysis, and industry analysis tools, students analyzed this focus in two phases. In the…

Paper in Technological Forecasting & Social Change on Success Factors of Collaborative Foresight Processes

ESTT member M. Wiener published a paper on success factors in the early stage of collaborative foresight processes together with a colleague in the journal Technological Forecasting & Social Change. Here is the abstract: Interorganizational learning and knowledge sharing among different organizations are gaining in importance-also in foresight activities. In this research, an interorganizational form…

Master Thesis on Go-to-Market Approaches for New Products and Technologies in Capital-Intensive Industries

A student supervised by ESTT staff finished the master thesis “Go-to-Market Approaches for New Products and Technologies in Capital-Intensive Industries”. Here is the abstract: The core product sold by capital-intensive industry companies, e.g.: oil, gas, steel, petrochemicals remained similar over the last decades and only required little changes. Increasingly, these companies see a need to…

Paper in Ecological Economics on Product Bundling and the Adoption of Electric Vehicles, Solar Panels and Battery Storage

ESTT member N. Hampl together with A. Priessner from University of Klagenfurt published a new paper in Ecological Economics on the role of product bundling for the joint adoption of electric vehicles, solar panels and battery storage in Austria. Abstract: Although electric vehicle (EV) sales have recently been increasing, EVs can only contribute to mitigating…

Paper in Journal of Business Economics on Partner Switch in Interfirm Alliances

ESTT member N. Hampl published the paper on drivers of and barriers to partner switch in interfirm alliances in the Journal of Business Economics. Here is the abstract: Historically, research on alliance termination assumes that alliance partners only withdraw from alliances in the event of alliance failure (failure-driven alliance termination). However, recent research on the…

Master Thesis on Elderly Care Ecosystems and Energy Providers

The master thesis “Smart Home-based Elderly Care Ecosystems from the Perspective of Energy Providers: The Case of Vienna” was just finished under the supervision of ESTT members. Here is the abstract: Ageing population ratios have been rising significantly in recent years. This master thesis identifies smart home solutions for an independent living into the old…

ESTT at World Open Innovation Conference 2019

ESTT members contributed to the Annual World Open Innovation Conference (WOIC) in Rome with the paper “The Role of Ecosystem Actors in Shaping Innovation in Emerging Ecosystems”.

Master Thesis on Predictors of Alternative Vehicle Adoption in B2B Markets

The thesis “Predictors of Alternative Vehicle Adoption in B2B Markets” supervised by ESTT members was completed. Here is the abstract: The increasing uptake of alternatively powered vehicles – such as electric vehicles (EV), natural gas vehicles (CNG & LNG vehicles) and hydrogen vehicles (H 2 V) – could have great impact on the reduction of…

Master Thesis on Business Model Portfolio Management

The master thesis “Incumbent Firms in the Energy and Chemical Industries from a Business Model Portfolio Perspective” was recently finished under the supervison of ESTT members. The abstract is as follows: Nowadays, it is not unusual for companies to operate several business models at once. By definition, a firm operates a business model portfolio when…

Innovation Talk “Disruptive Technologies and Business Model Innovation”

The fourth Innovation Talk in 2019 was held by Prof. J. Pinkse (Alliance Manchester Business School, The University of Manchester). In his talk, Prof. Pinkse shared insights on the changing business model landscape of the energy industry. He showed how new business models have emerged, often finding their source in start-ups, and how large firms…