About the ESTT

The Energy & Strategy Think Tank (ESTT) is a collaboration between Verbund, Wien Energie and the Institute for Strategic Management (ISM) at Vienna University of Economics and Business (WU). Aims of the ESTT: Megatrends such as digitalization, decentralization, and decarbonisation are reshaping the energy industry and adjacent capital-​intensive industries. To lead, navigate, and understand these disruptive…

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About the Team

The ESTT team at WU consists of experts on strategy, innovation, organization, and sustainability in and beyond the energy industry. Georg Reischauer  (Head) Christian Bruck Alexander Engelmann Nina Hampl  Maryam Rassouli Melanie Wiener  

ESTT at the IWSE 2023

ESTT member C. Bruck participated in the 8th International Workshop on the Sharing Economy (IWSE 2023) in Vienna, from 22nd-23rd of May 2023. Governance of B2B marketplaces in nascent industrial markets.

Innovation Talk “Foresight in the Energy Industry”

This Innovation Talk with the title “Best Practices Foresight in the Energy Industry” was held by Patrick Rammerstorfer, Managing Director at Pro Active GmbH and was held physically at the Climate Lab from Wien Energie. He has been a passionate entrepreneur for almost 30 years. For over 20 years, he has been an expert in…

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ESTT at the AESW 2023

ESTT member C. Bruck participated in the 10th Austrian Early Scholars Workshop in Management (AESW 2023) in Graz, from 4th-5th of May 2023. Governance of B2B marketplaces in nascent industrial markets.

ESTT at the SIIB2023

ESTT member C. Bruck participated in the 3rd Early Career Researchers Conference – SIIB2023 in Manchester, on 11th of April 2023. Governance of B2B marketplaces in nascent industrial markets.

Master Thesis on a Technology Scouting Process

The master thesis “A Best-In-Class Technology Scouting Process for an Established Energy Organisation” derives a best-in-class technology scouting framework for an established energy organisation. Here is the abstract: This thesis outlines a best-in-class technology scouting framework for an established energy organisation. The framework is developed through a systematic review of academic and grey literature, which…

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ESTT at the IEWT 2023

ESTT members contributed to the 13th “Internationale Energiewirtschaftstagung” (IEWT) at Technical University of Vienna (TU Wien), Vienna, with the following contributions: Acceptance and B2C Market Potential of Smart Home-Based AAL Solutions for Elderly Care from an Energy Provider’s Perspective Social Acceptance of Future Renewable Energy Technologies (RET) in Austrian Tourism Regions

ESTT is an ecosystem member of the Climate Lab

The ESTT is an ecosystem partner of the Climate Lab, a center for climate innovators that facilitates collaboration between leading companies and relevant public authorities in Austria; creates programs for promising start-ups and scale-ups across Europe; and provides an inspiring space to work, think, meet, and connect at a unique location in Vienna.

Master Thesis on Managing Digitalization Projects

The master thesis “Managing Digitalization Projects: Best-in-class Process and KPIs” derives a best-in-class model for the management of digitalization projects in the context of energy providers. Here is the abstract: Digitalization is having an increasingly bigger impact on the energy sector in recent years. Thus, organizations aim to set up digitalization projects to implement new…

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Master Thesis on Digital Technologies for Utilities

The master thesis “Digital Technologies for Utilities: A Strategic Technology Management Perspective” identifies various digital technologies involved in the value chain of a energy providers of power utilities in the German speaking area. Here is the abstract: Power utilities have traditionally been known for their stability, reliability, and predictability. However, factors such as the energy…

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