Master Thesis on Go-to-Market Approaches for New Products and Technologies in Capital-Intensive Industries

A student supervised by ESTT staff finished the master thesis “Go-to-Market Approaches for New Products and Technologies in Capital-Intensive Industries”. Here is the abstract: The core product sold by capital-intensive industry companies, e.g.: oil, gas, steel, petrochemicals remained similar over the last decades and only required little changes. Increasingly, these companies see a need to…

Master Thesis on Elderly Care Ecosystems and Energy Providers

The master thesis “Smart Home-based Elderly Care Ecosystems from the Perspective of Energy Providers: The Case of Vienna” was just finished under the supervision of ESTT members. Here is the abstract: Ageing population ratios have been rising significantly in recent years. This master thesis identifies smart home solutions for an independent living into the old…

Master Thesis on Predictors of Alternative Vehicle Adoption in B2B Markets

The thesis “Predictors of Alternative Vehicle Adoption in B2B Markets” supervised by ESTT members was completed. Here is the abstract: The increasing uptake of alternatively powered vehicles – such as electric vehicles (EV), natural gas vehicles (CNG & LNG vehicles) and hydrogen vehicles (H 2 V) – could have great impact on the reduction of…

Master Thesis on Business Model Portfolio Management

The master thesis “Incumbent Firms in the Energy and Chemical Industries from a Business Model Portfolio Perspective” was recently finished under the supervison of ESTT members. The abstract is as follows: Nowadays, it is not unusual for companies to operate several business models at once. By definition, a firm operates a business model portfolio when…

Bachelor Thesis on Drivers of Network Effect on Digital Platforms

The bachelor thesis “Drivers of Network Effect on Digital Platforms” was recently finished under the supervision of ESTT members. Here is the abstract: Digital platforms are taking the world by storm. They scale at an unprecedented pace and some appear never to reach a plateau. Unlike traditional firms, platforms do not take ownership of the…

Final Presentation of Course Business Project in SIMC Master

In June 2019, selected students from WU’s SIMC master program presented their final assignments to partner’s senior managers. The students who were part of the course “Business Project” spent a semester working with our partner companies to adress the quesiton of how to organize for innovation in the transforming energy industry. Students assumed the role…