Final Presentation of Course Business Project in SIMC Master

In June 2021, selected students from WU’s SIMC master program presented findings to partner executives as part of the business project course on Corporate Entrepreneurship. This semester’s business project focused on how firms in energy industries can boost innovation through different intrapreneurship formats. Equipped with several state-of-the-art project management, firm analysis, and industry analysis tools,…

Master Thesis on Open Innovation with Start-Ups in the Energy Industry

The master thesis “Open Innovation with Start-Ups in the Energy Industry: Value Capture Strategies and Start-Up Needs” examines the role of value capture strategies and the related needs of start-ups in the context of Open Innovation for the energy industry. Here is the abstract: Since the rise of the Open Innovation (OI) paradigm collaborations with…

Master Thesis on Demand Response

The master thesis “New Opportunities for Residential Demand Response in Austria” was just finished: The progressing transition towards a low-carbon society in order to tackle the climate crisis is going to challenge the existing electricity ecosystems heavily. Several solutions are conceivable to ensure a reliable and affordable electricity supply in the upcoming decades. Demand response…

Master Thesis on IoT Ecosystem Framework for the Energy Industry

The master thesis “Challenges and Solutions with IoT Integration: An IoT Ecosystem Framework for the Energy Industry” examines the role of the Internet of Things (IoT) for the energy industry. Here is the abstract: This thesis focuses on the Internet of Things integration into an energy firm. The purpose of thesis is to understand the…

Master Thesis on KPI-Guided Management of Corporate Innovation Hubs in the Energy Industry

Under the supervision of ESTT staff, the Master Thesis “KPI-Guided Management of Corporate Innovation Hubs in the Energy Industry” was recently finished. Here is the abstract: The emergence of open innovation has transformed the way innovation is managed in established corporations. Especially in today’s competitive market environment, characterized by an unprecedented pace of innovation and…

Master Thesis on Smart Home Ecosystems in Real Estate Markets

The master thesis “Smart Home Ecosystems in Real Estate Markets: Use Cases and Actors” examines the role of smart home technologies and their value propositions for real estate markets. Here is the abstract: Devices such as voice assistants and networked appliances are gaining a foothold in more households every year. These smart home technologies open…

Final Presentation of Course Business Project in SIMC Master

In June 2020, selected students from WU’s SIMC master program presented findings to partner executives as part of the business project courses. This semester’s business project focused on developing (digital) strategies for transforming industries. Equipped with several state-of-the-art project management, firm analysis, and industry analysis tools, students analyzed this focus in two phases. In the…

Master Thesis on Go-to-Market Approaches for New Products and Technologies in Capital-Intensive Industries

A student supervised by ESTT staff finished the master thesis “Go-to-Market Approaches for New Products and Technologies in Capital-Intensive Industries”. Here is the abstract: The core product sold by capital-intensive industry companies remained similar over the last decades and only required little changes. Increasingly, these companies see a need to innovate and create new products…

Master Thesis on Elderly Care Ecosystems and Energy Providers

The master thesis “Smart Home-based Elderly Care Ecosystems from the Perspective of Energy Providers: The Case of Vienna” was just finished under the supervision of ESTT members. Here is the abstract: Ageing population ratios have been rising significantly in recent years. This master thesis identifies smart home solutions for an independent living into the old…

Master Thesis on Predictors of Alternative Vehicle Adoption in B2B Markets

The thesis “Predictors of Alternative Vehicle Adoption in B2B Markets” supervised by ESTT members was completed. Here is the abstract: The increasing uptake of alternatively powered vehicles – such as electric vehicles (EV), natural gas vehicles (CNG & LNG vehicles) and hydrogen vehicles (H 2 V) – could have great impact on the reduction of…