Master Thesis on Go-to-Market Approaches for New Products and Technologies in Capital-Intensive Industries

A student supervised by ESTT staff finished the master thesis “Go-to-Market Approaches for New Products and Technologies in Capital-Intensive Industries”. Here is the abstract: The core product sold by capital-intensive industry companies, e.g.: oil, gas, steel, petrochemicals remained similar over the last decades and only required little changes. Increasingly, these companies see a need to…

Master Thesis on Elderly Care Ecosystems and Energy Providers

The master thesis “Smart Home-based Elderly Care Ecosystems from the Perspective of Energy Providers: The Case of Vienna” was just finished. Here is the abstract: Ageing population ratios have been rising significantly in recent years. This master thesis identifies smart home solutions for an independent living into the old age. Subsequently, it reviews the relevance…

Master Thesis on Predictors of Alternative Vehicle Adoption in B2B Markets

The thesis “Predictors of Alternative Vehicle Adoption in B2B Markets” supervised by ESTT staff at WU has recently been completed. Here is the abstract: The increasing uptake of alternatively powered vehicles – such as electric vehicles (EV), natural gas vehicles (CNG & LNG vehicles) and hydrogen vehicles (H 2 V) – could have great impact…

Master Thesis on Business Model Portfolio Management

The thesis “Incumbent Firms in the Energy and Chemical Industries from a Business Model Portfolio Perspective” was recently finished. The abstract is as follows: Nowadays, it is not unusual for companies to operate several business models at once. By definition, a firm operates a business model portfolio when it is active in two or more…

Bachelor Thesis on Drivers of Network Effect on Digital Platforms

The Bachelor Thesis “Drivers of Network Effect on Digital Platforms” was recently finished. Here is the abstract: Digital platforms are taking the world by storm. They scale at an unprecedented pace and some appear never to reach a plateau. Unlike traditional firms, platforms do not take ownership of the goods or services exchanged but merely…

Final Presentation of Course Business Project in SIMC Master

In June 2019, selected students from WU’s SIMC master program presented their final assignments to senior managers of OMV and Wien Energie. The students who were part of the course “Business Project” spent a semester working with our partner companies to adress the quesiton of how to organize for innovation in the transforming energy industry….