The master thesis “Factors Influencing the Decision-Making Process of Austrian SMEs in Adopting Green Electricity and the Associated Strategic Implications for Energy Utilities” explores the barriers and drivers affecting SMEs’ adoption of green electricity, emphasizing the need for tailored solutions and innovative business models from energy utilities to support this transition and enhance sector sustainability….
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Master Thesis on Direct Electrification of Industrial Companies
The master thesis “Direct Electrification of Industrial Companies in Austria: Drivers, Barriers, Strategies” investigates the transition from fossil fuel-based systems to electrically powered technologies in Austrian industries, focusing on the economic, regulatory, and technological drivers and barriers, as well as strategic responses to this transformative shift. Here is the abstract: Direct electrification refers to the…
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