Master Thesis on Go-to-Market Approaches for New Products and Technologies in Capital-Intensive Industries

A student supervised by ESTT staff finished the master thesis “Go-to-Market Approaches for New Products and Technologies in Capital-Intensive Industries”. Here is the abstract: The core product sold by capital-intensive industry companies, e.g.: oil, gas, steel, petrochemicals remained similar over the last decades and only required little changes. Increasingly, these companies see a need to…

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Paper in Ecological Economics on Product Bundling and the Adoption of Electric Vehicles, Solar Panels and Battery Storage

ESTT member N. Hampl together with A. Priessner from University of Klagenfurt published a new paper in Ecological Economics on the role of product bundling for the joint adoption of electric vehicles, solar panels and battery storage in Austria.   Abstract: Although electric vehicle (EV) sales have recently been increasing, EVs can only contribute to mitigating…

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ESTT at Symposium Energieinnovation

ESTT member N. Hampl contributed to the Symposium Energieinnovation with the presentation “It’s all about the price tag: Explorative evidence of adoption of multimodal mobility packages from a choice-based conjoint”. Here is the abstract: Electrification, automatization, connectivity and sharing represent the major trends in the transport sector (European Commission, 2019), which is the greatest contributor…

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Paper in Journal of Business Economics on Partner Switch in Interfirm Alliances

ESTT member N. Hampl published the paper on drivers of and barriers to partner switch in interfirm alliances in the Journal of Business Economics. Here is the abstract: Historically, research on alliance termination assumes that alliance partners only withdraw from alliances in the event of alliance failure (failure-driven alliance termination). However, recent research on the…

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Master Thesis on Elderly Care Ecosystems and Energy Providers

The master thesis “Smart Home-based Elderly Care Ecosystems from the Perspective of Energy Providers: The Case of Vienna” was just finished under the supervision of ESTT members. Here is the abstract: Ageing population ratios have been rising significantly in recent years. This master thesis identifies smart home solutions for an independent living into the old…

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ESTT at World Open Innovation Conference 2019

ESTT members contributed to the Annual World Open Innovation Conference (WOIC) in Rome with the paper “The Role of Ecosystem Actors in Shaping Innovation in Emerging Ecosystems”.

Master Thesis on Predictors of Alternative Vehicle Adoption in B2B Markets

The thesis “Predictors of Alternative Vehicle Adoption in B2B Markets” supervised by ESTT members was completed. Here is the abstract: The increasing uptake of alternatively powered vehicles – such as electric vehicles (EV), natural gas vehicles (CNG & LNG vehicles) and hydrogen vehicles (H 2 V) – could have great impact on the reduction of…

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Master Thesis on Business Model Portfolio Management

The master thesis “Incumbent Firms in the Energy and Chemical Industries from a Business Model Portfolio Perspective” was recently finished under the supervison of ESTT members. The abstract is as follows: Nowadays, it is not unusual for companies to operate several business models at once. By definition, a firm operates a business model portfolio when…

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Innovation Talk “Disruptive Technologies and Business Model Innovation”

The fourth Innovation Talk in 2019 was held by Prof. J. Pinkse (Alliance Manchester Business School, The University of Manchester). In his talk, Prof. Pinkse shared insights on the changing business model landscape of the energy industry. He showed how new business models have emerged, often finding their source in start-ups, and how large firms…

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ESTT at the SMS Conference 2019

ESTT members contributed to the Strategic Management Society (SMS) Annual Conference in Minneapolis with the paper “Business Model Portfolio Configurations and Firm Performance: A Qualitative Comparative Analysis in the Airline Industry”. The abstract is as follows: Recently, scholars have shifted their attention to studying a firm’s simultaneous operation of multiple BMs, i.e. investigating the emergence…

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