The master thesis “Internationalization Strategies of Regional Energy Utilities in CEE” investigates internationalization strategies and their internal and external triggers, specifically for regional energy utility companies. Here is the abstract:
Internationalization is a critical component of business strategy. This study is a qualitative, interview-based investigation into internationalization strategies and their triggers, emphasizing the case of energy utility companies in Central and Eastern Europe. By integrating and expanding upon established academic frameworks, the research offers a comprehensive understanding of internationalization strategies and their internal and external triggers. The findings illuminate best practices in strategy formulation, entry mode, market selection, and optimal timing, serving as a robust guide for energy utility companies navigating the internationalization process. In particular, the research underscores the pivotal role of alliances in this journey, highlighting their complexities and practical benefits. The challenges of internationalization are exposed, emphasizing the necessity of a balanced approach when exploring new markets, considering regulatory specifics, and adapting to local cultural norms. Furthermore, the study introduces clear benchmarks in the form of internationalization Key Performance Indicators (KPIs), spanning financial metrics to foreign market share. In light of these findings, the study discusses areas for future exploration with a focus on value chain and ownership structure. In essence, this study aims to bridge academic theory and industry practice with regard to the strategic decisions of utility companies in CEE and stimulate further scholarly discussions on the topic.
