The master thesis “Factors Influencing the Decision-Making Process of Austrian SMEs in Adopting Green Electricity and the Associated Strategic Implications for Energy Utilities” explores the barriers and drivers affecting SMEs’ adoption of green electricity, emphasizing the need for tailored solutions and innovative business models from energy utilities to support this transition and enhance sector sustainability….
Category: Teaching
Master Thesis on Direct Electrification of Industrial Companies
The master thesis “Direct Electrification of Industrial Companies in Austria: Drivers, Barriers, Strategies” investigates the transition from fossil fuel-based systems to electrically powered technologies in Austrian industries, focusing on the economic, regulatory, and technological drivers and barriers, as well as strategic responses to this transformative shift. Here is the abstract: Direct electrification refers to the…
Master Thesis on Inclusion in Strategy-Making
The master thesis “Inclusion in Strategy-Making Through Open Strategy: Best-In-Class Customer Inclusion Process and Best Practices in the Energy Industry” examines how regional energy providers can incorporate customers into strategy-making processes using the Open Strategy framework, highlighting models for customer participation, their roles, and the strategic opportunities these interactions create. Here is the abstract: The…
Master Thesis on Decarbonization Strategies
The master thesis “Decarbonization Strategies for EU Energy Companies: Economic Feasibility and Corporate Communication” examines the economic challenges and opportunities of decarbonization strategies in the EU energy sector, with a focus on the role of corporate communication in engaging stakeholders and supporting successful strategy implementation. Here is the abstract: This Master thesis explores the economic…
Final Presentations of Course Twin Transition: Strategizing for Sustainability and Digitalization
In June 2024, selected students from WU’s SIMC master program presented findings to partner executives as part of the business project course on Twin Transition. The course offered students a unique opportunity to collaborate with two of Austria’s leading energy firms. This year, the focus was on how digitalization can drive sustainability. One group analyzed…
Master Thesis on Internationalization Strategies
The master thesis “Internationalization Strategies of Regional Energy Utilities in CEE” investigates internationalization strategies and their internal and external triggers, specifically for regional energy utility companies. Here is the abstract: Internationalization is a critical component of business strategy. This study is a qualitative, interview-based investigation into internationalization strategies and their triggers, emphasizing the case of…
Master Thesis on Strategic Positioning
The master thesis “Strategic Positioning of Regional Energy Suppliers” investigates how energy suppliers adapt their strategic positioning and develop new business areas. Here is the abstract: Regional energy suppliers have a decisive role to play in the energy transition. Changing customer needs and the trend towards decentralized and renewable energy generation are forcing energy suppliers…
Master Thesis on Market Entries in the Energy Industry
The master thesis “Market Entries in the Energy Industry: Drivers, Strategies, and Responses” investigates drivers that motivate new entrants to make a market entry in the energy industry, with an emphasis on entrants from other industries. Here is the abstract: This Master’s thesis aims at understanding the drivers that motivate new entrants to make a…
Master Thesis on Implementation of Sustainability Strategies
The master thesis “Success Factors for the Implementation of Sustainability Strategies in the Energy Industry” identifies factors that enable the successful implementation of sustainability strategies, specifically in the energy industry. Here is the abstract: In recent years, sustainability has become an increasingly pressing issue in the energy industry, as this sector is one of the…
Master Thesis on Organizational Design of Corporate Ventures
The master thesis “Organizational Design of Corporate Ventures in the Energy Industry” addresses corporate venturing as a cooperative innovation strategy, specifically in the energy supply industry. Here is the abstract: The energy transition and the resulting business environment characterized by environmental dynamics and order uncertainty are currently pushing Western European energy companies to the limits…
estt.at 