ESTT members finished the supervsion of the master thesis “The role of customer engagement in the innovation process with a special regard to the energy industry”. Here is the abstract: This thesis aims at investigating the role of customer engagement in the innovation process of companies with a special regard to the energy industry. A…
Category: Teaching
SIMC Master Students’ Final Presentation
On the 26th of June, the students from the Strategy, Innovation and Management Control master program presented their final assignments to the top management of OMV and Wien Energie. The students spent a semester working with our partner companies to identify promising business opportunities beyond their current business, and turn them into proposed business models…
Master Thesis on Venture Capitalists’ Non-Financial Value-add in the European Union
This master thesis sheds light on the phenomenon of non-financial value-adds of venture capital investors in the European Union. Literature on the resource-based view and venture capital suggests that, besides providing funding to their portfolio companies, venture capitalists also add value in a non-financial way to them. However, most previous research is based on US…
Master Thesis on Business Model Portfolio Management in the Logistics Industry
The business model concept has attracted considerable interest from researchers and practitioners alike. It is increasingly considered to be a major driver of innovation, inheriting the potential to create competitive advantage. More recent studies observed that a firm can operate multiple business models simultaneously, that is, business model portfolios. However, the unit of analysis when…
Master Thesis on Business Model Portfolio Management in the Automotive Industry
This master thesis offers a novel view on business model portfolio management. Through an empirical case study with BMW AG this study extends the predominant resource- based view on business model relationships by a customer value proposition and profit formula dimension. Through analysing secondary data and conducting interviews with senior BMW managers, 17 different business…
