In June 2020, selected students from WU’s SIMC master program presented findings to partner executives as part of the business project courses. This semester’s business project focused on developing (digital) strategies for transforming industries. Equipped with several state-of-the-art project management, firm analysis, and industry analysis tools, students analyzed this focus in two phases. In the…

A student supervised by ESTT staff finished the master thesis “Go-to-Market Approaches for New Products and Technologies in Capital-Intensive Industries”. Here is the abstract: The core product sold by capital-intensive industry companies remained similar over the last decades and only required little changes. Increasingly, these companies see a need to innovate and create new products…

The master thesis “Smart Home-based Elderly Care Ecosystems from the Perspective of Energy Providers: The Case of Vienna” was just finished under the supervision of ESTT members. Here is the abstract: Ageing population ratios have been rising significantly in recent years. This master thesis identifies smart home solutions for an independent living into the old…

The thesis “Predictors of Alternative Vehicle Adoption in B2B Markets” supervised by ESTT members was completed. Here is the abstract: The increasing uptake of alternatively powered vehicles – such as electric vehicles (EV), natural gas vehicles (CNG & LNG vehicles) and hydrogen vehicles (H 2 V) – could have great impact on the reduction of…

The master thesis on Business Model Portfolio Management in the Energy Industry was recently finished under the supervison of ESTT members. The abstract is as follows: Nowadays, it is not unusual for companies to operate several business models at once. By definition, a firm operates a business model portfolio when it is active in two…

The bachelor thesis “Drivers of Network Effect on Digital Platforms” was recently finished under the supervision of ESTT members. Here is the abstract: Digital platforms are taking the world by storm. They scale at an unprecedented pace and some appear never to reach a plateau. Unlike traditional firms, platforms do not take ownership of the…

In June 2019, students from WU’s SIMC master program presented their final assignments to partner’s senior managers. The students who were part of the course “Business Project” spent a semester working with our partner companies to adress the quesiton of how to organize for innovation in the transforming energy industry. Students assumed the role of…

Recently, amaster thesis on the implementation of carbon upcycling activities was finished under the supervision of ESTT members. Here is the abstract. This thesis focuses on carbon upcycling technologies and how they can successfully be implemented by capital-intensive incumbents. The aim of this research is to outline the different carbon upcycling technologies available, including carbon…

The thesis entitled “Key Performance Indicators and Success Factors for Innovation in the Energy Industry” was just finished under the supervision of ESTT members. Even despite substantial research in the field, numerous differences across companies, industries and countries do not allow to identify the universal KPIs and success factors for innovation. Therefore, widespread and deep…

The master thesis “Entrepreneurial Ecosystems in the Energy Industry” was recently finished under the supervision of ESTT members. Here the abstract: The nature of entrepreneurial ecosystems has been actively explored by academics in recent years. The topics of entrepreneurial ecosystems and new venture creation are of significance for regional policymakers, entrepreneurs, incumbents from various industries,…