In June 2022, selected students from WU’s SIMC master program presented findings to partner executives as part of the business project course on Strategic Entrepreneurship. The course focused on in-depth market and competitor analyses as well as customer journey analyses based on desk research and interviews. The general aim was to analyze the implications of…
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ESTT at the SMS Conference 2022
ESTT members contributed to the 42nd Strategic Management Society (SMS) Annual Conference, London, with the following papers: Assessing how digital strategies create and capture value Strengthening the Identity of Incumbent Ecosystems After New Rival Entry The Design of Incumbent-Sponsored Meta-Organizations for Sustainability-Oriented Innovation