ESTT members contributed to the Strategic Management Society (SMS) Annual Conference in Minneapolis with the paper “Collaborating and Competing in Multiple Platform Ecosystems”. The abstract is as follows:
In platform ecosystems, platform sponsors provide the infrastructure through which firms offer complementary components. These complementors increasingly multi-home: they offer components in multiple ecosystems and thereby collaborate and compete in multiple places. Research on how to successfully navigate the tensions of this co-opetition focused on platform sponsors and suggested to use framing tactics. But little is known about the framing tactics of multi-homing complementors. We address this gap with a longitudinal qualitative study of connected cars ecosystems in the German automotive industry. We develop a process model of ecosystem co-opetition of multi-homing complementors that showcases which set of framing tactics multi-homing complementors use under which conditions and how a set of framing tactics relates to performance. We contribute to research on ecosystems, framing, and co-opetition.