Innovation Talk “Megatrend Electric Mobility – Innovative Approaches Using the Example of smart”

The second Innovation Talk in 2021 was held by Daniel Lescow (Vice President Global Sales, Marketing & After-Sales at smart Automobile Co., Ltd and Chairman of the Supervisory Board of smart Europe GmbH). In his insightful talk, Mr. Lescow emphasized on the importance of electric mobility which is on a dynamic growth path around the world. He was arguing that battery technology is becoming more efficient, electric ranges are increasing, and new electric vehicle models are announced almost every week. Importantly, the expansion of the charging infrastructure and the growing demand for energy from renewable sources are important factors in this development. Thereby, in the face of fierce international competition, car manufacturers have to develop innovative concepts in order to meet the increasing demands of their customers. smart is one of the pioneers in electric mobility and is now taking this approach to a new level. The newly founded smart Automobile Co., Ltd., a joint venture between Geely Holding and Mercedes-Benz AG, aims to make smart a leading provider of urban and connected premium electric vehicles. smart is also breaking new ground beyond their expanded product portfolio, for example with an advanced e-commerce direct sales model and data-based customer experiences. A final discussion round has provided interesting insights into how smart is structuring its technology-focused strategy in new markets.